Adwords and Pay-Per-Click Advertising. History.

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A little background… as the number of websites on the Web increased in the 1990s, search engines were created to help people find information quickly. Search engines developed business models to finance their services, such as pay per click (PPC) programs offered by Goto.com in 1998 – when we began buying these advertisements for clients. Goto.com was purchased by Yahoo in 2003, and now offers paid search opportunities for advertisers through Yahoo Search Marketing. Google began to offer advertisements in 2000 through the Google AdWords program, and is the top provider for your company to get started with today.

Posted on August 19, 2015 in Adwords

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