Search Engine Optimization aka SEO

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One of the best ways to increase the search ranking for a site is through Search Engine Optimization (SEO).

SEO gets more hits for a website by helping it rank higher in the search engine results, increasing your traffic and prospects, by being more easily found.

SEO is a method of improving traffic to your website from search engines via the “natural” or “organic” search results listings. Usually, the higher a site is presented in the search results page, the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

80 percent of Internet users start off in search engines before they buy a product or service online. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

SEO works by using specific keywords or phrases that allow your website to be found by search engines when a relevant topic is searched. SEO involves modifying a site’s coding, content and structure, as well as fixing issues that could prevent search engines from listing your site.

SEO also includes submitting your website to relevant directories, developing backlinks to your website, and tweaking your sitemap so it is structured properly.

Things you ABSOLUTELY need to do to your site – to get found by prospective customers:

* Competition analysis
* Keyword and marketplace research
* Title tag and meta keyword optimization
* HTML optimization
* Robots.txt creation and implementation
* Local Directory Submissions

Posted on August 19, 2015 in Journal, Smart marketing, website design

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